Get to Know Sandra Roycroft-Davis
interviewed by Lee Payton
About Sandra Roycroft-Davis
Sandra Roycroft-Davis, DipCHyp HPD NLP MasterPrac is a weight loss specialist and is the founder of ThinkingSlimmer.com and the clinically proven Slimpod programme. She is a member of the All Party Parliamentary Group on Obesity and is part of Public Health England’s sugar reduction initiative. The Slimpod programme is changing the lives of thousands of people in over 40 countries and Sandra’s passion is in helping improve the health of doctors and nurses in the UK. She’s currently working with two hospitals in Manchester, where she’s also played a major part in creating the first sugar-free hospital restaurant in the UK.
A year after this interview Sandra gave us this update about her work with the NHS:
Time has flown by and so much has been achieved. I’m really excited about the progress we’ve made within the NHS in the past 12 months so I thought I’d give a quick update in the hope that someone will be inspired by the story. As cognitive hypnotherapists, we’re in the business of changing lives. This is the reason I do what I do every day. From the moment I started working with people from my room in Harley Street 10 years ago, I knew I wanted to make a difference and partnering with the NHS was a very early dream. It was quite an ambitious dream back then, but I believed I could do it! I do LOVE big hairy audacious goals!
Slimpod was launched in January 2011 and that was the start of a fascinating journey. As I said, my goal back then was to work with the NHS and to help people on a mass scale because I knew we had something very special that would make a huge difference to people’s lives. But there was a bit of a journey to go through before the NHS would even entertain the idea of working with little old me! The first step was scientific evidence. Although I had piles and piles of anecdotal evidence of people losing weight and many of them reducing their diabetes medication, it wasn’t until three years ago, after conducting successful clinical trials into our Slimpod programme, I realised my dream and started working with the NHS.
Today I’m sharing the most recent part of my NHS journey in the hope it will inspire you to believe in yourself and reach for the stars!
Now, first of all, I’m not going to lie. This journey hasn’t been a bed of roses. In fact, it’s been really tough. The clinical trial process nearly killed me! But the efforts are all bearing fruit and it’s fabulous.
One of my biggest reasons for wanting to work with the NHS is because Type 2 diabetes is such a big problem and getting worse. However, I know our Slimpod programme, which combines the genius of Trevor Silvester’s Wordweaving (and his lovely voice) together with my video coaching, makes such a huge impact in this area, so I need the scientific evidence to back it up and that’s the mission! Yes, I’ve already done a successful clinical trial, but in all honesty, it’s not enough. Yes, it proved Slimpod is successful in helping people lose weight, but I need more. And anyone who knows me knows how much emotional energy was spent on that first trial, so they think I’m stark raving bonkers to be thinking about doing this again! The first one nearly drove me to an early grave! But needs must. If we’re going to make the difference we need to make, conducting a clinical trial on diabetics is vital.
So, I’m a woman on a mission and in the past three years, I’ve worked with three hospital Trusts. Two in Manchester and one in Birmingham. I started with Tameside hospital in Manchester with a large group of over 100 of their staff. This went very well. 87% of staff reported they’d stopped snacking, which is quite an achievement given the hospital environment is so full of snacks! We had chocolate addicts choosing to refuse chocolate and all sorts of other amazing changes too. Most of them lost weight, with some of them doing exceptionally well. One lady lost three dress sizes in 12 weeks and she was a diabetic! But the best thing of all, several diabetics reported changes to their HAB1C level, which is the blood glucose measure.
As a direct result of this study, the Chief Exec of Tameside decided to take sugar products out of the hospital restaurant. It was a BIG story and I am very proud to be part of it. In April 2018 we were approached by Channel 4’s How to Lose Weight Well to be part of their series in January 2019. We worked with another group of staff from Tameside and they did equally well, which was good because some of them had been selected to appear on TV! We featured in Episode 2 of How to Lose Weight well which aired in early January 2019 and it was amazing. Our website crashed under the weight of the surge of people who obviously liked what they saw on TV. Trevor’s soothing voice was featured for a few seconds too, so that definitely added to the attraction! Trevor’s voice is constantly being referred to as ‘very sexy’ in our private Facebook Group, which has thousands of members! Women feel quite guilty when they fall asleep with him in their ears!
Anyway, back onto the NHS story!
Following our success with the hospital in Manchester, the Chief executive recommended us to the CEO of the Royal Orthopaedic Hospital in Birmingham. I began working with them as part of their Health and Wellbeing team in July 2019 and in January 2020, we’ll be working on improving the food they offer to staff and patients. I’m SO excited! And the BEST bit is we’re about to run a Clinical trial with their overweight patients who need new knees. Oh my goodness, did I really say that?! The trial will go on for six months because it’s the lasting effects of the Slimpod programme which must be monitored. These results could be a huge breakthrough for patients because it’s the recovery that’s so important where orthopaedics is concerned.
One of the best things coming out of our work in Birmingham has been a lovely lady called Michelle. She’s been a scientist for 29 years and works as a haematologist at the hospital. She’s been a sugar addict since childhood and after 10 days on our programme, her desperate desire for sugar ceased. She was totally stunned. She contacted me by phone because she feels we have something very special and wants me to get scientific evidence to establish how Slimpod makes a difference to HAB1C levels. This is a big deal because if you can catch people at the pre-diabetes stage and stop them from becoming Type 2 diabetics, their blood can return to normal without any medication. Michelle is very keen to help with getting evidence around this and together we had a bright idea but to continue the story I need to go back to January this year. At the same time as How to Lose weight Well was being aired, we held a joint event with a GP practice in Manchester. Over a hundred of their overweight and diabetic patients were invited to attend. We tracked their progress and they got great results with their eating habits changing, energy levels increasing and most of them lost weight.
The lead GP was very excited by the changes so on Michelle’s advice I’ve asked him if we could do a scientific study on his diabetic patients. He agreed! I got SO excited – it was almost as if I’d asked someone to marry me. Then I had a huge panic! I honestly don’t how I’ll personally deal with the emotional challenge of getting through two more clinical trials, but there truly is no other way to move forward and it truly excites me when I think of the difference we can make. It is the last step towards the big dream. And the dream has become more important than it was all those years ago. Type 2 diabetes has become a pandemic and we’ve got something that could go a long way towards reversing the problem.
The difference between our Slimpod programme and everything else out in the weight loss space is this requires no effort to get in the habit of eating healthy food consistently every single day and that’s the important thing when you want to lose weight and keep it off. It’s also the secret sauce when you are prediabetic, which could be anyone who is overweight – and the worse thing is they have no idea they’re in danger. So, I’m on a mission to create awareness of prediabetes because if you stop yourself becoming diabetic, you can have totally normal blood and prevent so many illnesses and conditions associated with diabetes. I’d really love you to help raise awareness and share this because if it makes a difference to just one person, it would be amazing. Thanks so much.